List of Articles اصالت

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  1 - Questioning Authenticity and Cultural Identity of Contemporary Iranian Architecture Based onShaygan's Writings
  Hooshang Foroughmand A'raabi Mahmoud Arzhmand
  20.1001.1.2228639.1401.12.47.4.6
  According to cultural studies, modernity exposed cities and countries to Multiculturalism and Identity Crisis. Some scholars believe that the result of cultural mixing is the fragmentation of identities. On the other hand, some scholars, such as Shaygan, emphasize on th More

  According to cultural studies, modernity exposed cities and countries to Multiculturalism and Identity Crisis. Some scholars believe that the result of cultural mixing is the fragmentation of identities. On the other hand, some scholars, such as Shaygan, emphasize on the need to accept modernity and cultural communication with the west, therefore, to have a unique inclusive culture. In Shaygan’s view, the companionship of different fragmentations is called “ChehelTekeh” which means forty-piece, a kind of carpet with different shapes. Based on this view, in the contemporary history of Iran, as it faces modernity, architecture has no result other than schizophrenic enchantment resulting in the perception of Iranian architecture without any logical and coherence. Shaygan claimed that some religious aspect of life in Iran’s culture after modernity is similar to a schizophrenic culture so the spirituality of having religious beliefs in life does not act as a unifier of culture. This study examines the concept of value and Authenticity in the contrast between Iranian modernity and contemporary forty-piece architecture. Research Method Due to re-reading the concept of authenticity is a descriptive-analytical method and based on logical reasoning that has used data collection tools including library and documentary studies. The research findings show that there is a kind of schizophrenic gap in the way intellectuals and contemporary architects of Iran perceive social and cultural realities. This is because, unlike European society and architecture in which we see a clear line of changes in its history, in Iran modernity has a different appearance, so inventions in Iran’s contemporary architecture are not coherent, representing authenticity. Manuscript profile
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  2 - Impact of the socio-cultural worldview of tourists on their intention to visit Shushtar traditional houses
  Yazdan shirmohammad Mehran  Shahrestani
  20.1001.1.2228639.1401.12.48.6.0
  This research try to investigate the effect of cultural worldview and the authenticity of Shushtar traditional houses on the intention of tourists to visit Shushtar traditional houses. In this research, the cultural worldview and authenticity of the behavioral intention More

  This research try to investigate the effect of cultural worldview and the authenticity of Shushtar traditional houses on the intention of tourists to visit Shushtar traditional houses. In this research, the cultural worldview and authenticity of the behavioral intention process of tourists in visiting traditional houses have been measured by using the variables of the purposeful behavior model and with an interdisciplinary approach. It is a survey. The statistical population of the research was determined and selected based on Cochran's formula, 384 people among the tourists visiting the traditional houses of Shushtar. Statistical analysis was done using the structural equation method and using SPSS and PlS software. To test the hypotheses, a p_value smaller than 0.05 was considered. For the reliability of the questionnaire, three criteria of factor loading coefficients, Cronbach's alpha, and composite reliability were used, and for the validity of the questionnaire, convergent and face validity were used. Structural equation modeling examined the relationships between variables (cultural worldview, authenticity, attitude, subjective norm, perceived behavioral control, anticipated positive and negative emotions, behavioral desire, and intention). this research showed that cultural worldview and authenticity, through the variables of the targeted behavior model, can play an effective role in creating desire in the behavioral intention of tourists, in the decision-making process of visiting the traditional houses of Shushtar. The results of this research showed that maintaining the authenticity of the tourist destination is an important and influential factor in forming a positive image of the destination and visiting cultural and historical areas. Manuscript profile