List of Articles گردشگری

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  1 - Impact of the socio-cultural worldview of tourists on their intention to visit Shushtar traditional houses
  Yazdan shirmohammad Mehran  Shahrestani
  20.1001.1.2228639.1401.12.48.6.0
  This research try to investigate the effect of cultural worldview and the authenticity of Shushtar traditional houses on the intention of tourists to visit Shushtar traditional houses. In this research, the cultural worldview and authenticity of the behavioral intention More

  This research try to investigate the effect of cultural worldview and the authenticity of Shushtar traditional houses on the intention of tourists to visit Shushtar traditional houses. In this research, the cultural worldview and authenticity of the behavioral intention process of tourists in visiting traditional houses have been measured by using the variables of the purposeful behavior model and with an interdisciplinary approach. It is a survey. The statistical population of the research was determined and selected based on Cochran's formula, 384 people among the tourists visiting the traditional houses of Shushtar. Statistical analysis was done using the structural equation method and using SPSS and PlS software. To test the hypotheses, a p_value smaller than 0.05 was considered. For the reliability of the questionnaire, three criteria of factor loading coefficients, Cronbach's alpha, and composite reliability were used, and for the validity of the questionnaire, convergent and face validity were used. Structural equation modeling examined the relationships between variables (cultural worldview, authenticity, attitude, subjective norm, perceived behavioral control, anticipated positive and negative emotions, behavioral desire, and intention). this research showed that cultural worldview and authenticity, through the variables of the targeted behavior model, can play an effective role in creating desire in the behavioral intention of tourists, in the decision-making process of visiting the traditional houses of Shushtar. The results of this research showed that maintaining the authenticity of the tourist destination is an important and influential factor in forming a positive image of the destination and visiting cultural and historical areas. Manuscript profile
• Open Access Article
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  2 - To Identify Challenges and Opportunities of Urban Tourism Development in District 4 of Tehran
  Farangis Torabi Zahra Nadalipour
  20.1001.1.2228639.1401.13.49.6.5
  Today, along with the expansion of urbanization, changes in people's lifestyles and work- leisure patterns, the phenomenon of urban tourism is increasingly important. From this point of view, cities act as tourist destinations with a wide range of attractions and entert More

  Today, along with the expansion of urbanization, changes in people's lifestyles and work- leisure patterns, the phenomenon of urban tourism is increasingly important. From this point of view, cities act as tourist destinations with a wide range of attractions and entertainment for citizens and residents, as well as for tourists and visitors from other places. The purpose of the present study is to identify the challenges and opportunities of urban tourism development in the district 4 of Tehran. The present study was a qualitative study that applied thematic analysis method to analyze the relevant data. The tool for data gathering was interview and 10experts were interviewed. MAXQDA software version 2020 was applied to analyse collected data, through which the main and secondary codes were extracted in three stages of open coding, central coding and selective coding. The results indicated that in the challenges section, the main factors of infrastructural challenge, socio- cultural challenge, managerial challenge, environmental challenge and economic challenge were identified. Sub- codes were also identified for each main code. Moreover, for tourism development opportunities, the main components of amenities, tourist attractions, motivational factors, cultural and social factors and human resources were identified. On the other hand, the components of educational and advertising measures, infrastructure and policy measures, cultural and social measures, regulatory and health measures, public transport fleet infrastructure and environmental issues were identified as solutions for tourism development. Findings showed that in addition to the facilities, potential and actual opportunities for the development of urban tourism, there are several challenges and obstacles, including economic, infrastructural, socio- cultural, managerial and environmental challenges and obstacles. Manuscript profile