List of Articles Identity

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  1 - The Impact of Megamalls on the Neighborhood Identity in Tehran; Case study: Atlas Mall
  Esmaeil Shiee Mahsa hajiani
  20.1001.1.2228639.1398.9.36.6.5
  Throughout history, markets have played a major undeniable role in shaping the cultural, national and native identity in Iranian-Islamic cities, so that the urban life is closely associated with the market. However, given recent changes in market dynamics and the emerge More

  Throughout history, markets have played a major undeniable role in shaping the cultural, national and native identity in Iranian-Islamic cities, so that the urban life is closely associated with the market. However, given recent changes in market dynamics and the emergence of modern supersized malls, serious concerns are being raised about the impact of these spaces on local identities. That said, the main purpose of this research is to investigate the influence of construction and activity of large-scale shopping centers on the collective identity in general and neighborhood identity in particular. The authors’ primary assumption is that neighborhood (as a level of place identity) is a variable influenced by urban textures and is weakened by elements such as megamalls. Atlas Mall project (under construction) in the Niavaran district was chosen as a case study to investigate this hypothesis. A futurological approach was adopted in the research with a combination of quantitative and qualitative methods. The current status of neighborhood identity was measured by a survey with a sample of 300 respondents who were the residents of three (immediate) surrounding neighborhoods. Referring to academic expertise, referring to informants and local experts, and also the studies on the impact of three operating shopping centers (Tirazheh, Arg and Kourosh) were used to predict the potential effects of Atlas Mall on the residents’ neighborhood identity. The findings show that the neighborhood identity in the three neighborhoods is strong (above average) and the impact of Atlas Mall on the residents’ identity is associated with (and under the influence of) six other key drivers: consumerism, the presense of foreign brands, modern architecture, traffic and transportation, crowdedness, and the price of real properties. It can be predicted that the impact of Atlas Mall on neighborhood identity will be gradual, so some planning and policy-making efforts can be done, before and after its inauguration, by urban managers or the project managers in order to reduce the impacts. Manuscript profile
• Open Access Article
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  2 - Reviving the identity of the historical texture of city with an emphasis on organizing the physical and Visual System Case Study: Historical Square of VIJUYEH , Tabriz
  Shahryar Shaghaghi Samaneh Mahdinezhad
  20.1001.1.2228639.1399.11.41.6.5
  Identity, culture and related elements are not only conceptual components of urban space but also necessary to create urban space. Accordingly, the city and the public spaces express their thoughts, ideas and the cultural interactions and its form declares their functio More

  Identity, culture and related elements are not only conceptual components of urban space but also necessary to create urban space. Accordingly, the city and the public spaces express their thoughts, ideas and the cultural interactions and its form declares their functions and meanings. Urban spaces have provided the basis for people’s participation and interaction and have established a flow of culture, notion, and human experiences so that the presence of human beings in urban spaces leads to dynamism in urban spaces. Squares play a vital role in citizens’ minds and on the other hand, it is a field for the presence of people and their activities, which requires physical and functional continuity in the best way for the appearance of this meaning. The present study aims to apply the descriptive-analytical method using the SWOT matrix and the quantitative strategic planning matrix (QSPM), tries to identify strengths, weaknesses, opportunities and threats and offers practical strategies to deal with weaknesses and threats by using the strengths and opportunities. The main concentration of the present study is on the physical-visual system using operational strategies following the defined strategies to organize the physical and visual system of the historical square of Vijoyeh, Tabriz, which currently lacks its historical and cultural identity. The aim is to restore life to the vital arteries of the historical context along with reviving the original identity of this field, and it is hoped that the presented practical results will be a way to revive similar historical contexts in order to take a step towards protecting the rich cultural of Iran and its historical identity. Manuscript profile